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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q131-Q136):
NEW QUESTION # 131
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
- A. A field of Text type containing the country code plus mobile number
- B. A field of Locale type containing the country code
- C. A field of Phone type containing the mobile number
- D. A field of Locale type containing the locale code
Answer: C,D
NEW QUESTION # 132
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers
- A. _BusinessUnitUnsubscribes
- B. _Unsubscribe
- C. _Complaint
- D. _Subscribers
Answer: A,D
Explanation:
Explanation
The _Subscribers data view contains information about each subscriber in an account, such as subscriber key, email address, status, and business unit ID. The_BusinessUnitUnsubscribes data view contains information about each unsubscribe event for each subscriber in a business unit, such as subscriber key, business unit ID, and unsubscribe date. By using these two data views, the data team can find subscribersin their Marketing Cloud account and their unsubscribe data for child business units. References:
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_subscribers.htm&type=5https://help.salesforce.c
NEW QUESTION # 133
A customer wants to improve the previous 10 years purchase data n their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. Why do they require 10 years' historical data in Marketing Cloud?
- B. Does their License include time Large Extensions feature?
- C. What time of day are the API calls made?
- D. How many API calls are expected to be made atthe ask hourly rate?
Answer: A,D
Explanation:
Explanation
How many API calls are expected to be made at peak hourly rate? This question will help determine if they have enough API limits and bandwidth for importing large volumes of data via REST API into Marketing Cloud. The REST API has limits on how many requests can be made per hour per account based on license type and edition.
Why do they require 10 years'historical data in Marketing Cloud? This question will help determine if they have a valid business case and use case for importing large volumes of historical data into Marketing Cloud. Depending on their marketing objectives and strategies, they may notneed 10 years' historical data in Marketing Cloud, which could reduce their storage needs and costs.
What time of day are the API calls made is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, asit does not affect how data is imported or processed. Whether someone needs to be notified if an error happens on import is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, as it does not affecthow data is imported or processed. References:
https://help.salesforce.com/s/articleView?id=sf.mc_overview_large_data_extensions.htm&type=5
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/using_the_rest_api.htm
NEW QUESTION # 134
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A. Publication Lists
- B. Data Filters
- C. Attribute Groups
- D. Query Activities
Answer: B
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is A - Data Filters.
* Data Filters provide a drag-and-drop, no-code way to segment audiences based on profile attributes or behavior.
* They allow marketing users without SQL or AMPscript knowledge to build audiences directly in Email Studio.
# Why others are wrong:
* B: Attribute Groups are used for mapping relationships between data, not for audience segmentation.
* C: Publication Lists manage opt-in/out preferences, not audience segmentation.
* D: Query Activities require SQL coding, which the team lacks experience with.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Data Filters Overview:
"Data Filters allow users to segment data extensions based on attribute values and behavior using a simple drag-and-drop interface, without the need for coding." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_es_data_filters.htm)
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NEW QUESTION # 135
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Salesforce Entry Event > Query Activity > Automation Studio Activities
- B. Import Activity > Decision > Journey Activities
- C. Query Activity > API Event > Automation Studio Activities
- D. Query Activity > Data Extension Entry Source > Journey Activates
Answer: C
NEW QUESTION # 136
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